In receiving over 60,000 entries annually, the ADDY Awards competition is regarded as the largest advertising competition in the world. Ten awards were presented to student communications and art majors of the University of Michigan-Flint at the most recent local competition at the Northbank Center in downtown Flint on Feb. 8. UM-Flint's Gina Delisi, Larry Launstein Jr., Nicole Butterfield, Pamela Clark and William Glen all came away with awards.
The ADDY Awards competition is sponsored and conducted nationally each year by the American Advertising Federation but recently grew to occur locally as well. Student-based and local ADDY Award competitions are three-tier events that allow entrants the capacity to demonstrate their marketing excellence, according to the Flint Area Advertising Federation's website.
Nicole Butterfield, a visual communications student with a concentration in graphic design, was one of several 2008 ADDY Award winners. Butterfield was nominated for two Student Gold Addys for her two projects, which consisted of a CVA and a literary publication.
"My literary project was the illustrations I did for a book of dark humor stories," said Butterfield. "The CVA project was two full spreads which I intended to encourage and attract prospect students."
In addition, Pamela Clark, a graphic design student at UM-Flint and resident of White Lake, was nominated for a Student Silver Addy for a cover and spread on a work she called "Twist."
"I created an editorial layout for a collaborative fictional book of dark humor," she said. "I called it Twist because every story had its own twist to it, or went in an alternative direction than one would have expected. I used light colors in the design to symbolize a light feeling, to counter the dark effect."
Butterfield said she enjoyed the experience of participating in the 2008 ADDYs. "The experience was fun and exciting, and actually went by rather quickly," she said.
Clark agreed, saying, "The experience was exciting, and I am honored and delighted to have been chosen."
This year's ADDY Awards competition was the first for Butterfield and Clark.
Similarly, Janet Lorch, a professor of art at UM-Flint who teaches topography and editorial design was credited as being a motivational force for both Butterfield and Clark.
"Lorch thought my work was really good and personally entered me into the competition," said Clark.
Butterfield agreed that Lorch had been a big inspiration for her.
"Lorch continuously pushed me to do well throughout the course of the competition," she said.
Both Butterfield and Clark plan to compete again next year as professional designers.
"When I attended the ADDY Awards, I saw that awards were being given for really creative and great advertisements," mentioned Tracie Currie, a four-year communications professor, who attended the competition for the first time.
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